using meta tags within the html of your site helps google and other search engines to figure out what your website or blog is all about. strange most do not use these tags. i guess most editors do not offer a feature to set the value for the meta tags. even blogger itself does not provide an easy way to set it. so you have to edit html of the template directly.
i added the following line within my header section:
"meta content='traffic, clicks, seo, money' name='keywords'"
make sure you tell the search spiders what your site is about
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