Tuesday, July 26, 2011

give them what they want (to see)

'Sex sells' is a well known marketing slogan. We see it all the time in tv commercials or print ads all over town. And alot of blogs and websites us this formular too. Even if the actual product or article might not be related to women you often have some beautiful girl next to it.
If the product is targeted (mainly) to a male audience the presence of an attractive woman might catch the eye of a possible customer. Getting attention is the first and maybe the most important step in selling a product. Without someone watching the right way there simple is noone to present to. From their on it still isn't a simple task to sell something but you just can not skip this first step:

1) get attention
2) ...
3) profit

As with all things in life be careful to keep the right balance. Not all products can or should be present with sex. And more importantly your eye catcher should not dominate over your actual product. If the target does not even notice your actual product or article you gained nothing at all. Make sure it guides your traffic your way but they still read what you have to say.
Looking forward to your comments about this article about the famous 'sex sells' paradigm to see if someone actually read it or just had a look at the beautiful girl below. So here is the moment you have all been waiting for, my 1):

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